With a decade of refined experience leading both organic and paid marketing strategy for a suite of social media accounts, McKinnon knows first-hand the difference a well-defined visual identity and a rock solid tone of voice can have on an organization - she'd even go so far to say it can make or break a mission.

 

From rebranding the University of Delaware into an aspirational east coast institution, building culture campaigns for various United States Air Force units, to developing record-breaking event promotion strategies for the Air Force Association, McKinnon is known for working with heart through a human - yet data-driven - approach to driving maximum engagement and ROI across all platforms.